A pivotal step in getting "Blue Moon" out into the world involved New York song broker Jack Mahoney, at once widely connected and a stealth operator in the Tin Pan Alley music business of the early 20th century.
Shown below are copies of the offer letter, dated January 12, 1932, and contract for the song from Mahoney to the Troy, New York, teenager, Edward W. Roman. The documents, found in the attic, comprise a prime piece of evidence supporting Roman's authorship.
Mahoney's songwriting apex was his 1914 hit, "When You Wore a Tulip and I Wore a Big Red Rose," performed as late as 1942 in a film starring Judy Garland and Gene Kelly. He is said to have written the lyrics for—but not credited on—the classic "Has Anybody Seen My Girl? (Five Foot Two, Eyes of Blue)"
Mahoney began brokering in 1921, setting up shop in the same midtown building, 1658 Broadway, as music publisher Jack Robbins, who, a dozen years later, would spot the commercial appeal of "Blue Moon" and vow to "plug it from coast to coast."
For more interesting information about Jack Mahoney, follow this link to the Buffalo library.
Jack Mahoney Ad From the Period Marketing Services to Songwriters
From The November 5, 1921 Music Trade Review Magazine. See Source.
JACK MAHONEY TO PUBLISH...
Jack Mahoney, the songwriter, has entered the music publishing business, under the firm name of the United Song Writers, and has opened up offices in the Broadway Central Building, 1658 Broadway. The firm's first release will be "Derby Day."
This is a copy of the first page of a January 12, 1932, letter from New York Agent Jack Mahoney. This letter accompanies an agreement contract offer for the song "Blue Moon," written by Edward W. Roman.
This is a copy of the second page of the January 12, 1932, letter from New York Agent Jack Mahoney.
This is a copy of the third page of the January 12, 1932, letter from New York Agent Jack Mahoney.
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